Next month Birmingham's Commercial Vehicle Operators Show opens and is a chance for manufacturers to try and boost sales. One of the manufacturers looking to do this is Fiat who will be attending the show in full force. The Italian based vehicle manufacturer will be using their new TV advert to help raise awareness of their commercial vehicle range.
The Show which runs from the 13th-15th of April will feature 6 of fiats commercial vehicle range, which will include their Doblo Cargos model released in the UK at the beginning of March. All 6 of Fiats vehicles will appear in white and will model the blue Lightfoot Logistics logo.
Director of Fiat professional, Gerry Clarke said: "We will also have displays showing images from 'The Fleet' filming and advertising campaign, along with a TV monitor showing some of the episodes from the series and a DVD about new Doblo Cargo. Other than a preview screening earlier this month and the ITV news spot, this is the only currently planned public viewing of some of 'The Fleet' episodes"
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